285| 7 Keys for a Great Conference + John Olinger from shoe and apparel brand Unitus
Check out my list of 7 Keys for Creating a Great Conference. Plus we catch up with John Olinger, author of Worthy Wins and special advisor and CMO for Unitus. LIsten in for updates to the Unitus journey as well as great recommendations for Christmas gfits!
Resources Mentioned
Partners
(TV STUDIO and SUBSCRIPTION SERVICE) an independent studio that produces premium theatrical films and television series. The mission is to entertain the world with courageous stories, inspiring hope and restoring faith in things worth believing in. Founded by established leaders from entertainment and technology, Wonder Project is dedicated to building a trusted brand, with projects like the most recent hit House of David. Get a FREE 7 day trial of Wonder Project on Prime Video at http://thewonderproject.com.
(FOOTWEAR and APPAREL) Unitus is a faith-focused footwear and apparel company started by current NBA player for the Orlando Magic, Jonathan Isaac. Visit http://weareunitus.com. Unitus exists to help followers of Jesus honor God in their everyday life. The most recent shoe drop is the Fortra - a lifestyle running shoe featuring 1 Samuel 2:30 on the back. Choose your favorite shoes, workout gear or leisure wear. Makes a great Christmas present for friends and family. Check them out at http://weareunitus.com.
Interview
Worthy Wins – John’s new book
7 Keys for a Great Conference
Know your audience- aim small, miss small. Who is your customer?
Content draws, connection retains. Create connection, conversation and community equally if not more than content
Have a bigger story and community that people can join- more people ask – who else will be there? instead of “who is speaking?”
Move towards transformation not just information or inspiration. Informed, inspired, transformed= create an experience
Be a curator and connector as much as a convener and gatherer
Be the customer of your own product – if you are your target that helps tremendously- create the conference or event or gathering you want to be part of
Environment matters – ballroom gives a certain vibe. Outdoor stadium gives a certain vibe. Be very intentional with environment.