114 | Liz Forkin Bohannon, Founder of Sseko Designs and Shark Tank Alum + 6 Tips for Communicating Well
Our guest is Liz Forkin Bohannon, founder of Sseko Designs, an international sustainable fashion brand. Liz is a best-selling author of Beginners Pluck, and also host of the Plucking Up Podcast. A former Shark Tank contestant, she speaks around the world on entrepreneurship, social innovation, and purpose. We discuss her lessons on entrepreneurship, working through a merger, her advice for 20 somethings, the power of hard work, and more. Plus, check out the latest leadership nugget on 6 Tips for Communicating Well.
Resources Mentioned
Partner
Compassion
Compassion is the global authority in holistic child development. Compassion currently serves over 2 million children and their families in some of the most poverty-stricken areas of the world through local churches. I encourage you to get involved! For $38 a month, you can release a child from poverty in Jesus' name.
Go to Compassion.com and sponsor a child today.
LEADR
Want to grow your team? Check out LEADR, a new people development software that helps you engage and grow every person on your team, developing leaders at scale with consistent 1:1 meetings, clear goals, and regular feedback. Visit LEADR.com for more info and to request a FREE demo.
Start better caring for and developing your team today.
From the Interview
Beginners Pluck – Liz’s book
Plucking Up Podcast – Liz’s podcast
6 Tips for Communicating Well
1. Keep it Simple – Stay focused on a few key points. Use common sense. If it sounds confusing, it probably is. If it sounds cheesy, it probably is.
2. Tell Great Stories – Great stories will validate your points. Unless you are just an amazing communicator, your points probably won’t hold me. So sprinkle in some great stories, good analogies, and current events.
3. The Audience is the Hero – Focus on the needs of the audience. You are not the center of the story. Your job is to meet their needs, not validate your desire to be the world’s greatest speaker. If they win, you win.
4. Inspire Action – Push me towards doing something, not just hearing something.
5. Create Hooks, Repetitions, and Memorable Phrases – I won’t remember all you said but I might remember something you said. Our current culture is now built around soundbites- status updates, tweets, texts, etc. Keep it simple, but also keep it short.
6. Land the Plane On Time – Not just ending on time, but actually ending with the right timing. Don’t keep circling above the runway – land it now.